Reddit Migration

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Reddit traffic returning normal, sort of. (gizmodo.com)

submitted 1 year ago by ironsoap@lemmy.one to c/RedditMigration@kbin.social

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The bad, although expected news is that according to Similarweb via Gizmodo Reddit traffic is back to pre-protest levels. The caveat is that some of the traffic might still indicate protests, (i.e. John Oliver pics). Most interesting:

However, Similarweb told Gizmodo traffic to the ads.reddit.com portal, where advertisers can buy ads and measure their impact, has dipped. Before the first blackout began, the ads site averaged about 14,900 visits per day. Beginning on June 13, though, the ads site averaged about 11,800 visits per day, a 20% decrease.

For June 20 and 21, the most recent days for which Similarweb has estimates, the ads site got in the range of 7,500 to 9,000 visits, Carr explained, meaning that ad-buying traffic has continued to drop.>>>

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[–] Kichae@kbin.social 5 points 1 year ago

Users of 3rd party apps don't see reddit's ads ..., so aren't high value users for reddit

But they are. That is, in fact, the whole point around the API issue. These are high value, but un-monetized users, and Reddit wants to monetize them.