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Not just for kids: Goldfish crackers announces name change to appeal to adult snackers
(www.usatoday.com)
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I don’t think they need a name change to encourage anyone.
If numbers of consumers have dropped it’s because the little bag went from $1 to $2.50 since 2021. It’s why I don’t buy them any more. I haven’t checked the jumbo carton lately. Used to be $7.
I believe my wife and kids now snack on cheese flavored turtle crackers for this reason. Couldn't tell you the brand, I think its from Aldi (I can't eat them so not 100% on the name, but they are definitely turtles)
These used to be my go to snack until the price kept skyrocketing and the carton kept getting smaller.