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Not just for kids: Goldfish crackers announces name change to appeal to adult snackers
(www.usatoday.com)
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Eh, seems like a dumb quasi smart meta marketing move. See sales slipping amongst the older crowd, change the name of their favourite childhood snack to something stupid to get people talking about it and thinking about it, now suddenly they're buying them when they see them on the shelf again.
It will almost certainly work, and yet people still think that free will exists and that we're vastly more intelligent than our pets when we trick them into eating.
Yep, I think you've got it.