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Publishers face 20% game revenue reduction if Denuvo DRM is cracked quickly, according to new study
(www.tomshardware.com)
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All I know is piracy definitely has an impact on bad games/products and if you give the consumer something worth buying, they will most definitely buy it if or when they can afford to.
They might also recommend it to their friends or talk about it online which lead to additional sales that would not happen if they didn't sail the high sea.