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Ford Patents In-Car System That Eavesdrops So It Can Play You Ads (www.motortrend.com)

submitted 2 months ago by reddthat@reddthat.com to c/technology

17 comments fedilink hide all child comments

It could also identify your voice and recognize you and your ad preferences, and those of your passengers.

Why...

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[–] match@pawb.social 39 points 2 months ago (1 children)

m-maybe they're just patenting it so nobody can use it 🥺

[–] jbloggs777@discuss.tchncs.de 22 points 2 months ago (1 children)

Lots of ideas are patented, especially by large companies. Some ideas are pursued by the company themselves, while others sit in the patent war chest to (maybe) generate passive income and help with future litigation. Very occasionally they are used for prevention.

Regardless, such a system would be a reason for many people to avoid buying a particular car or brand of car.

[–] ElderReflections@fedia.io 20 points 2 months ago (1 children)

Maybe we can patent being a shitty CEO that exploits humanity for profit.

[–] match@pawb.social 19 points 2 months ago (1 children)

points at prior art

[–] Tolookah@discuss.tchncs.de 8 points 2 months ago

I definitely imagined the SpongeBob meme pointing at ever growing piles