this post was submitted on 27 Aug 2024
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How to cross promote under the new Steam Rules by Chris Zukowski (files.mastodon.social)
submitted 2 months ago* (last edited 2 months ago) by Berin@mastodon.social to c/gamedev@programming.dev
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How to cross promote under the new Steam Rules by Chris Zukowski

https://howtomarketagame.com/2024/08/26/how-to-cross-promote-under-the-new-steam-rules/

@gamedev

#GameDev #GameMarketing #Steam #GamesMarketing #IndieDev

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[โ€“] Berin@mastodon.social 5 points 2 months ago* (last edited 2 months ago)

@savvywolf @gamedev That doesn't really serve the purpose these cross promotion methods were devised for. These are meant to help you gather wishlists for your upcoming games, which is supposed to ensure a successful launch by getting you into steam's promotional algorithms (e.g. Popular Upcoming) as quickly as possible.
I agree that most of these techniques are too intrusive from a player perspective, though. I'd add a link in the main menu and heavily discount old games at most ๐Ÿค”