Technology
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While there are a lot of critics of this, ask yourself: for how many services and apps you use (e.g. messenger, cloud storage, email, operating system, web browser…) are you willing to pay recurrently? If that answer is not for every single one of them, then this move is the answer.
The internet desperately needs a way to fund things and advertising seems to be the only viable solution on a bigger scale. And I don’t think that there is anyone better suited than mozilla for the job of pushing a privacy respecting way of doing so. Sure this needs to be done the right way, but they should be given the benefit of the doubt.
And this doesn’t mean that everything needs to be cluttered with ads. You could still pay a bit to remove them.
Even if the answer to the question above was yes, consider the masses. Other people might not care enough/have the same awareness about privacy to pay, but they could gain a lot with this. Consider people in less fortunate circumstances monetary wise. Don’t they deserve privacy if they can’t afford to pay for services?
There are radio stations, financed through ads. And they check if people are listening by calling random persons to ask them what station they are listening to.
So this is a viable business model and nobody is stopping anybody from putting plain pictures and links on sites and just estimate the page visits, but online advertisers want to know more. They always want more.
At the same time, a browser is the essential software to browse the web. So this is as if your TV was like:
Yo, many people mute their TV during commercials and don't pay attention, which kills the poor networks. So I made a deal with advertisers and will check what your doing, while I provide unmutable ads , but don't worry, your privacy is very important to us and we only care about providing to you the best TV experience possible.
So do i understand it correctly, that ads are ok for you, but not targeted ads, because the advertisers always want to know more? Then that seems to be what mozilla is trying to achieve here: to limit what advertisers can know about you.
The technology for targeted ads are already in place, this could be an alternative that preserves more privacy than current ad networks.