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Mark Zuckerberg goes in for the kill as Elon Musk’s Twitter bleeds ad dollars
(www.telegraph.co.uk)
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Yes they are. Facebook's audience is as many people as possible, because their business is advertising based on collected data. They would ideally want literally everyone on the platform, but this is the real world and lowest common denominator makes more sense from a business standpoint.
Edit: Getting celebrities and influencers on-board is basically a requirement to get the average person to care, because they're not on the platform to follow other average people.