this post was submitted on 20 Jun 2023
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[WSJ:PAID] Snapchat Users' Embrace of AI Could Improve Ads, Snap CEO Says (www.wsj.com)
submitted 1 year ago by irradiated@radiation.party to c/technews@radiation.party
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[ sourced from Wall Street Journal ]

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[–] poke 1 points 1 year ago

I'd be curious to see whether their venture into the chatbot actually turns a profit long-term. I refuse to use it myself but I don't know enough about either industry to know if the information gathered from conversations with the bot is enough to make more on the ad targeting than they spend on the GPT tokens.