this post was submitted on 17 Jun 2023
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UFC Fight Night: Vettori vs. Cannonier - Live Fight Thread (kbin.social)
submitted 1 year ago by sirvalkyerie@kbin.social to c/mma@kbin.social
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All live fight discussion goes in here!

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[–] tigojones@kbin.social 1 points 1 year ago

Marketing. The fighters get their names out to fight fans much more easily than those who go the "normal" route to a contract, the UFC gets a bunch of relatively cheap entertainment broadcasting to the world just how much of a meathead these guys can be.