this post was submitted on 16 Jun 2023
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This will be an unpopular opinion, but I think reddit is mostly in the right with these API pricing changes. It makes no sense from a business perspective to allow other apps to freely profit off their services. They only fucked up with the arbitrarily short timeline which Huffman has no reasoning for and the poor communication throughout the whole process. Even Apollo dev said he was fine with them charging if he had had more time to make the transition.
I think charging to use the API is fine, but it was definitely overpriced to the point that it was obvious they wanted to nuke TPAs. They need all that sweet user data to sell to others, and they can't get to that with TPAs.
I mean user data can very much be completely inferred from API calls. It's not about the user data itself, it's about being able to say to advertisers "all our users will see your ads".
How can they not get user data on TPAs? It's their user and their data which they are serving to TPAs.
My understanding is that the app has the API key that's making requests, so, from Reddit's point of view, it's one key requesting all of that content, and they don't see the granular details of who requested what.
They could've probably gotten around that by requiring personal API keys for each user, maybe tied to a premium/gold membership?
Even if you think the pricing is fine, the time window the apps get to make changes is way too short. They kept asking when would we have to start paying, and the answer always been in the distance future. Now they have 30 days to get the funding for a huge amount of users.
I haven't seen a developer of the third party apps complain about there being a price at all, just that the price is too high given how much a user costs reddit itself, and how tight the timeline is given at that price. And yeah he basically just said "well we were gonna do it at some point, so why not now?"
I think the issue is that he's saying that he is "willing to talk" but Christian said many times that he feels he's talking to a brick wall. So how can he feel comfortable having discussions when those discussions might not happen until after he starts getting charged prices that he wants to talk about?
For some reason spez doesn't get that and it's really annoying to see him talk about how they're the only company in town offering free lunch, no one is asking for that.
Monetising API access isn't bad, but at a reasonable rate.
The Snoo Platform hiked the rate up to the unaffordable is just insane.
I don't think charging for the API is inherently wrong, but they want to charge a ridiculous amount. It should be 1/4th of what it is, or less. The Apollo guy calculated it is 20x more than what the average user makes them, via Reddit's own previously posted user monetization stats.
It's frankly a bullshit excuse, the devs of a handful of apps don't make any sort of megabucks. The prices given were Fuck Off prices, the ones you give knowing they're exaggerated and unreasonable to someone you want to go away. They wanted to just kill them off. The fact that this happened after Reddit out and out neglected mobile access for years until 3rd party apps existed, then bought out one, stripped it for parts and threw it out to make their monstrosity is specially jarring.
It at least goes to show, once again, that when building on top of other services, those services can fuck you over at any time, for any reason.