Technology
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AR stuff is cool, it really is, but this will not be something you wear around other people.
Maybe in many years from now, once the technology has matured to where you can wear it as normal glasses or even contacts, but I just don't think a lot of people will want to use these except as a novelty or for specific purposes like gaming and then they will be competing against Meta which is priced much lower.
I'd still take a pair though if they were sold at a tenth of the price :)
At the $3k+ pricetag they want, I don't think you'll be seeing anyone wear one anyway. Nobody that isn't wealthy is dropping that kinda cash on this, and most of those probably don't care to.