this post was submitted on 12 Jun 2023
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They wanted to host all the videos and images years ago, probably in anticipation of eventually ipo-ing so they could have control of the content? Not really sure why.
Possibly because imgur was building its own social network around the media people were uploading for posting reddit? You'd see a pic on reddit but if you clicked beyond the xownde doer view you'd see comments from imgur itself.