I get what they were trying to do, bc I'm "in the know", but as I waited in line for 20 mins at the adjacent sorbet stand I realized most people won't get it. The people behind me thought it was meat for dogs (at a vegan fest?? Rly ladies?). And a hipster couple walked past with the guy all in a rage like "that better not be actual dogs!" but ofc he just kept walking. (beautiful display of passive aggressive apathy lol)
they have a great website also https://www.elwooddogmeat.com/