this post was submitted on 25 Nov 2023
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YouTube and Reels Could Decide India’s Elections (www.wired.com)
submitted 11 months ago by LollerCorleone@kbin.social to c/india@kbin.social
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Major political parties in India are courting social media influencers to reach rural voters, paying for reach and dodging tough questions.

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[–] testing@kbin.social 2 points 11 months ago

@LollerCorleone

These deals can also be a legal tightrope for influencers to walk. Beginning in August this year, the Advertising Standards Council of India demands that influencers disclose if a post was an endorsement or an advertisement. None of the influencers interviewed by WIRED included any such disclosure.

the gates of corruption are open wide ...