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Netflix sign-ups double after crackdown on account sharing (wapo.st)

submitted 2 years ago by semibreve42@lemmy.dupper.net to c/entertainment

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From the article:

"According to an analysis released Friday by the television analytics company Antenna, the streaming giant posted four of its best days of U.S. acquisition ever with nearly 100,000 daily sign-ups on May 26 and May 27, a few days after it started to curb password sharing. It netted 73,000 new daily sign-ups on average after the crackdown, marking a 102 percent increase over the prior 60-day average. The ratio of sign-ups to cancels also increased, Antenna found, indicating that new subscriptions outpaced cancellations."

Emphasis mine

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[–] speedrun@lemmy.one 2 points 2 years ago

I was able to read the whole thing, so seems to be working! I also had the 'you were gifted this article by a Post subscriber' message at the bottom

In case it winds up paywalled for others: https://archive.md/qwwBa

Disappointing to hear of the success, but not entirely unsurprising. I imagine it's a matter of time before all the other streaming giants follow the same path