this post was submitted on 10 Nov 2023
142 points (100.0% liked)
Europe
106 readers
1 users here now
News/Interesting Stories/Beautiful Pictures from Europe 🇪🇺
(Current banner: Thunder mountain, Germany, 🇩🇪 ) Feel free to post submissions for banner pictures
Rules
(This list is obviously incomplete, but it will get expanded when necessary)
- Be nice to each other (e.g. No direct insults against each other);
- No racism, antisemitism, dehumanisation of minorities or glorification of National Socialism allowed;
- No posts linking to mis-information funded by foreign states or billionaires.
Also check out !yurop@lemm.ee
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
100% this. I'd argue though, that the price point is fair. In 2018, Facebook earned an average of roughly $110 in ad revenue per American user according to this article.
The price might be fair for american users. The average european user makes Facebook about $60 per year. Sorce: https://www.statista.com/statistics/251328/facebooks-average-revenue-per-user-by-region/
That's super interesting. So ads are possibly only half as effective in Europe?
That's impressive that customers pay that much to advertise on Facebook if true. that's an average CPM of like $50. (5 cents per ad view)
At the same time, that article also claims that personalized ads are only worth 2x as much as regular ads, so that implies that FB/Instagram users should have the option to pay $5/month for ads without data tracking. I doubt that personalized ads are actually worth that much, but still.