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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 1 year ago by JRepin@lemmy.ml to c/technology

26 comments fedilink hide all child comments

cross-posted from: https://lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[–] SmoochyPit 14 points 1 year ago (10 children)

Agreed, but unfortunately too many creators rely on it and can’t uproot and leave. That’s my biggest loss, moving to other platforms, was specific creators who didn’t.

[–] Franzia@lemmy.blahaj.zone 4 points 1 year ago

So true. A lot of creators are actually very dependent on the accessibility of their content, but also the drama present on twitter. Mastodon takes patience not only from the creators but the users... What if they get bored before they see your content? Thats not good for business.

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