this post was submitted on 25 Oct 2023
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Typography & fonts

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PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era (www.pepsico.com)
submitted 1 year ago by perishthethought@lemm.ee to c/typography@lemmy.ca
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Pictures at the end.

This Release is from March 2023 but we're starting to see product on the shelf with the new look. I'm not a fan. The lettermark seems less distinctive to me. Too thick. What do you all think?

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[–] perishthethought@lemm.ee 10 points 1 year ago (1 children)

It also brings the rhythm and energy of music, an important and continuing part of the Pepsi legacy.

Yeah, no. That's just your marketing department.

[–] Metal_Zealot@lemmy.ml 1 points 1 year ago* (last edited 1 year ago) (1 children)

Company explanation for their branding is always nothing-salad

A modern, custom typeface reflects the brand's confidence and unapologetic mindset.

yea, ok, sure

[–] perishthethought@lemm.ee 1 points 1 year ago

Hehe. I thought for sure they would be apologizing, but I guess not. /shrug