this post was submitted on 25 Oct 2023
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Typography & fonts

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PEPSI® Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era (www.pepsico.com)
submitted 1 year ago by perishthethought@lemm.ee to c/typography@lemmy.ca
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Pictures at the end.

This Release is from March 2023 but we're starting to see product on the shelf with the new look. I'm not a fan. The lettermark seems less distinctive to me. Too thick. What do you all think?

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[–] AfricanExpansionist@lemmy.ml 5 points 1 year ago (1 children)

So it's just the old logo then?

[–] perishthethought@lemm.ee 2 points 1 year ago* (last edited 1 year ago) (1 children)

I just hacked this together but no, it's somewhat different. (Old on top, new below)

https://i.imgflip.com/83t287.jpg

Or there's this version - not sure what's really current / old now: https://1000logos.net/wp-content/uploads/2017/05/new-pepsi-logo.jpg

[–] AfricanExpansionist@lemmy.ml 2 points 1 year ago

So yes, the old logo (with new typeface).