Yep. It's all about helping people transition. So much of American food culture is centered around burgers, steak, BBQ, etc. It's really hard to just drop all of that on a dime, even if you want to. These products help people with that mental itch.

[–] Tak@lemmy.ml 11 points 1 year ago

Not just the meat, there is cheese and milk involved in a lot of it as well.

[–] pascal@lemm.ee 3 points 1 year ago

It's not just culture, or itch, or whatever.

I just love the taste of meat! My body craves for it. But if I can keep that delicious flavour in my plate without killing an animal, that's great!