this post was submitted on 10 Jun 2023
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Technology
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I don't really see YouTube failing anytime soon. They have such a massive userbase, it's hard to imagine any other platform taking over anytime soon, regardless of shitty UX decisions. Creating a successful video platform like they have is an enormous challenge, the only reason they succeeded is because they were early.
@hampter @noodlejetski @Nankeru *cough* TikTok *cough*
In all seriousness, Google does not know what to do with YT. It is very hard to monetize. They tried to do whole TV thing, which fell flat on it's face. it keeps being huge money sink, and moderation is nightmare and algorithms seems to fucking up constantly.
They can't get rid of it, because it is huge, but it is not fire sure profit.
I don't know about YouTube not being profitable, but even if they aren't, you'd be hard pressed to find a company better equipped to handle a money sink that Google. In 2022, they had a gross profit of 156 billion... I don't think they are panicking, scrambling to monetize YT at Alphabet HQ.
Tbh I'm 99% youtube has been very profitable for a long time. Google said it wasn't, once, like... A decade ago? And I think people just internalized that and didn't realize it changed.
As far as I know, there's a lot of info they don't share, and a company can very easily appear "unprofitable" if the profit is immediately reinvested into the company, or by other tricks. People also say amazon is unprofitable, sometimes, and, yeah, no.