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this post was submitted on 30 Aug 2023
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Meanwhile, in France, wine consumption is down due to craft beers to the point the government is going to spend 200 millions to prevent market crash.
Not being a beer drinker I have to ask: why the IPA craze? Aren't lagers, stouts and whatever other beers an option for crafters?
Basically, despite all the vocal complaints, IPAs sell better.
I enjoy IPAs personally but it does get frustrating when you want something different.
I love an IPA but you need to have a pallet cleanser from time to time. I'm a big fan of 'Purity Law' beers, they tend to be predictable, mellow flavour, and light to medium alcohol content. Perfect for lawn mowing, BBQing, or working on the car.
Oh beautiful, for spacious skies...
sheds a tear
While not the cheapest, IPAs are relatively easy to make and extremely easy to iterate on. IPAs in general allow brewers to fine-tune flavors and thus pump out multiple novel flavors quickly in order to find a market. If you go the stout or lager route, there's really only so much wiggle room as they're mostly 'solved' beers; as in buyers know exactly what they want to taste, and you better deliver that taste. IPAs are also really, really easy to dial in alcohol content without giving up flavor, where as lagers like Budweiser can only lower alcohol content while lowering the overall taste profile, hence the term 'piss water' for low alcohol lagers.