Well yeah of course licensing makes business sense. We are hitting peark market saturation with streamers. Too many services to carve out a sustainable model. Most consumers are already petty entrenched in the streaming services they already pay for. If most of what you watch is on Netflix why would you switch to Peacock to watch only a 1 or 2 shows. During the pandemic the Office on Netflix became one of the most watched shows. When the Office originally aired on broadcast it was only a sleeper hit ratings wise. However many NBC executives saw the high watch numbers and thought they could force the viewership to their owned Peacock. Licensing deal with Netflix ended and NBC aired the office exclusively on Peacock. Peacock even had the extended cut versions of episodes. Most Peacock ads showed “hey we got the Office!” Yet the consumers did not flock over. Most Netflix subscribers saw the office moved and then found something else to watch on Netflix.