United Kingdom

82 readers

10 users here now

General community for news/discussion in the UK.

Less serious posts should go in !casualuk@feddit.uk or !andfinally@feddit.uk
More serious politics should go in !uk_politics@feddit.uk.

Try not to spam the same link to multiple feddit.uk communities.
Pick the most appropriate, and put it there.

Posts should be related to UK-centric news, and should be either a link to a reputable source, or a text post on this community.

Opinion pieces are also allowed, provided they are not misleading/misrepresented/drivel, and have proper sources.

If you think "reputable news source" needs some definition, by all means start a meta thread.

Posts should be manually submitted, not by bot. Link titles should not be editorialised.

Disappointing comments will generally be left to fester in ratio, outright horrible comments will be removed.
Message the mods if you feel something really should be removed, or if a user seems to have a pattern of awful comments.

founded 1 year ago

MODERATORS

tom@feddit.uk

GreatAlbatross@feddit.uk

ASA bans adverts for Nike and Sky for using ‘dark pattern’ tactics (www.theguardian.com)

submitted 1 month ago by Emperor@feddit.uk to c/unitedkingdom@feddit.uk

3 comments fedilink hide all child comments

Adverts for Nike and Sky have been banned by the regulator for using “dark pattern” tactics designed to lead consumers to unintentionally spend money.

Nike had advertised a shoe at a low price, causing consumers to click through only to find that it was for a children’s size, while Sky did not make it clear that a free trial for Now TV would automatically renew with a charge unless cancelled.

The Advertising Standards Authority (ASA) said both rulings were part of its wider work investigating “online choice architecture” (OCA).

Concerns around OCA include price transparency, hidden fees and “drip pricing”, as well as fake and misleading reviews.

top 3 comments

sorted by: hot top controversial new old

[–] Emperor@feddit.uk 5 points 1 month ago (1 children)

"online choice architecture"

"dark pattern tactics"

It all feels very dystopian.

[–] gasgiant@lemmy.ml 3 points 1 month ago (1 children)

I'm trying to coin the phrase distopia.

To make it clear we're talking about this dystopia we're living in now.

I'm also open to it meaning a world where everyone's disses are completely on point.

[–] Emperor@feddit.uk 1 points 1 month ago

To make it clear we’re talking about this dystopia we’re living in now.

As opposed to dattopia, I presume.