I bet it's trying to hit a specific brand endpoint. Looking at mine it's hittingan apple cdn, and a metric.gstatic.com
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Would not expect it to just ping something like google.com, maybe use their dns tho.
The ones ive dealt with have a rotation of urls it tries to load.
Bonus joy is when you use the TV longer than they expect and some of them stop responding, so even with no firewall/vlan etc segmentation it still needs this spoofing done.
I would just run wireshark/tcpdump, ideally on the switchport or if possibel between switch and tv. Maybe you have a spare computer w two ports which you can bridge and then inspect traffic
A) don't buy TVs - big monitors/bfgd ir public displays B) log dns requests and IPs the tv wants to connect to. Forward that's requests to anything in your network (often it's just a get request or ping request to that destinations, that satisfies the tv)