this post was submitted on 04 Aug 2023
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[–] thecoolowl@lemmy.one 4 points 1 year ago (2 children)

I use YouTube the most of all streaming services. Yet I don't understand why there isn't an affordable easy to use option, that includes no ads and a high CPM for creators.

My understanding is YouTube premium, doesn't highten the payout to creators, but rather just substitutes the dirt poor ad revenue per impression.

[–] shanghaibebop 13 points 1 year ago* (last edited 1 year ago)

It actually does get higher revenue for content creators for the majority of your creators. Average per view is something like 5-10x vs non premium views.

It’s based around your watch time and something like 50%? of your subscription split across the channels you watch.

Ad impressions pay very little on YouTube.

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