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"Web Environment Integrity" is an all-out attack on the free Internet
(www.defectivebydesign.org)
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That will work for now. But the open web is under attack.
More and more content is being locked inside of apps, pay walls, etc. Google search sucks because they only show you paid promoted content. Thus WEI bullshit is just another step in the direction of taking away free and open access. If this shit is left unchecked, mainstream websites will stop working with open web browsers like Firefox.
Their goal is to charge fees and subscriptions for everything. And to take away freedom of choice and open access. They don't want to compete with value or quality content. They want to remove our ability to even use the competition.
At that point we start Web 2.0 (or whatever version) where we get any and all the smart people to switch over to our new web. Hell, we could even start it on something like I2P. I'm more than willing to ditch the current web for the smaller community that we could create if it means giving a big "FUCK YOU!" to gøøgl€.
Or better yet, we could start it now rather than wait for the downfall of the normie web.
Network effects. The "we" you're referring to could only be like 100 million at most, the vast majority of people don't have the technical know-how to switch, or to articulate exactly why they feel miserable every time they log in for their daily fix.