There’s the influx of users, like myself, but those are only in the few hundreds from the numbers that is displayed.
it's almost certainly the influx. we're really not running this operation with sophisticated technology on the backend--mostly to keep costs down, but also because we've never really needed anything else and are willing to just hang with that.
now that we have more user support though (and as mentioned, are talking with someone) if we need to upgrade to accommodate this surge, we'll likely be able to