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Got this notification when I opened Chrome when coming back to my desk after lunch.
"We changed our privacy settings to allow us to snoop on what you're looking at and shove you ads accordingly. Feel free to opt out, but we'll probably opt you back in when you aren't paying attention."
I'm always a bit amused when these sites and apps say things like, "If you turn off ad personalization, the ads you see won't be as useful to you."
My dude, I don't think I've ever willingly clicked on an ad in my entire life. "Personalizing" them won't change that.
Ads aren't supposed to make you click through, they're supposed to lodge a brand in your brain.
If you've seen 5 ads for red delicious apples and 0 for pink ladys, the next time you go to buy an apple you're more likely to pick a red delicious even though pink lady's are superior in every single way. That's how they get you.
Used to think otherwise, that I was immune to the phenomenon that you're describing. But then the other day I realised my shoes were hurting my feet. I was seriously considering buying shoe inserts (if that's their English name), even had the brand in mind, until I realised what was happening.
I've seen ads for this brand on tv like a decade ago. Before that, I honestly had no clue such things existed, I'd seen them in a store like, twice. Never seen anything related to them ever since. Literally forgot about them until I felt the slightest urge to buy them. I was really taken aback when I realised what had happened in my "advertising-immune" mind
It isn't one or the other. They're trying to both persuade you and develop brand awareness. But they'll settle for brand awareness.
Fuckin love pink ladies
I see an ad and I zone out or ignore it.
I used to click on ads back in the day when you'd get paid for it (I was a poor school student, don't judge. :p).
Ads work on the general population or else these companies would stop paying for them.
it's not about your clicks, it's to influence you, it can influence people in multiple degree, maybe next type when you go buy something think about it
Basically the only times I click on ads is when I'm searching for something and the search engine I'm using has paid ads for the thing I'm searching for at the top.
Beyond that I can't think of any times I've ever clicked on an ad intentionally.