Technology
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I wonder if anyone will ever tell him about the “rose gold” trend that he kept calling purple gold. He really put a lot of effort in that one and it makes him seem isolated, in that there was no point in the creation of the video where the search for ‘purple gold’ could be revised to ‘rose gold’ and garner less clickbait attention like patents that have been circumvented.
Edit: I would’ve suggested blue gold to clarify the intermetallic nature over being strictly an alloy.
Except it's not clickbait - I'll cite Wikipedia so you can look yourself, but they're not the same thing.
Rose Gold is a proper alloy of Gold, made with Copper.
Purple Gold is an "intermetalic" (which have a different molecular structure to normal alloys and thus are more brittle), and is made with Aluminium.
Due to it's brittleness even amongst intermetalics, it is considered hard to work with, much more so than a proper alloy like Rose Gold. The only similarity they share is their colour ranges can overlap dependent on how they're made.