Technology

The internet got a lot worse under the reign of big search and its associated ad platforms.

Milled content has taken over. Low-quality and corrupt product reviews, fake instructions, and repeated canned text.

It's become less possible to get good information using search engines generally. Reddit was creating a stopgap because of its vote system and, frankly, its lack of available ad revenue for business meant that the information on it was more likely to be accurate than the information on the general internet.

One way or another this was about to go away. The good information that was available on Reddit was provided by volunteers who were not valued by the C-suite of that site. What was valuable was ad revenue, and pro-business content Farm bullshit is more valuable than good information to advertisers.

Thinking the reddit blackout is hurting search is the wrong take. Modern search algorithms and the SEO services that naturally follow them are hurting the free flow of information. Particularly useful information. And as AI chatbots become more powerful, we stand at serious risk of drowning in an ocean of bullshit and not being able to use the internet for any useful research.