Memes

Twitter, Reddit, and Unity have not been profitable. This was fine when money was cheap (near zero interest rates). The market was awash with capital trying to find something that could turn a profit. A business plan that was basically underpants gnomes (1. Gather underpants 2. ???? 3. Profit!) was acceptable. Twitter’s and Reddit’s 1. was “gather users”, Unity’s “gather projects”. Now money isn’t free anymore, and capital is demanding that these businesses fill in 2. with something. Twitter is doing whatever Musk thinks is good, Reddit is trying to monetize its API to make AIs pay and to serve real users ads through its first party app, and Unity is trying to monetize the projects it has gathered. All of them have been offering a product below cost, and users are understandably angry that the cost is going up. (And in many cases, finding that the product isn’t really worth anything.)

Blizzard is different. It operates in a creative field and has been very profitable. Games are art as much as they are products that are sold. As such, they’re fickle: you can’t assembly line manufacture games and make a hit after hit. Artists in music that turn out bangers decade after decade are rare, as are authors, directors, etc. Blizzard’s streak of awesome games was bound to end eventually. AAA games are also extremely expensive to make: if you make an AAA game, it must be a hit or you’ll lose money. Alternatively, you can use dark patterns to monetize it, then it doesn’t have to be as good to make loads of money. Banking on your creatives to keep beating the odds is risky; infesting a good enough game with scummy monetization is a safer bet.